AMA Complete Guide To Marketing Research For Small Business
By Holly Edmunds.
Description
"This book is a 'must-have' for any company interested in knowing more about its market. It contains very practical and proven strategies for powerful results." -- Fred Gerdes Director Business Services & Events Greater Seattle Chamber of Commerce "This easy-to-read book answers a lot of questions and will make future research projects for us much less expensive-and much more effective." -- Carol Matheson Marketing Manager Pacific Northwest Ballet "In today's marketplace, research is a tactical necessity, and this book is a wellwritten &#...
ISBN(s)
0844235849, 9780844235844
